Marc Gohres watched as the economic crisis set its sights on Las Vegas. The
devastating financial fallout brought an end to the construction boom,
therefore forcing Gohres to close shop on his family construction business
that had operated for over 25 years. The opulent party town was now abandoned
construction sites, unfinished buildings and developments, and foreclosed homes.
stood amidst the desert town that had just been stripped down to its bare
bones and he did some soul searching. The construction business had been his
plan “A”, the safe and responsible route he chose years earlier to provide
stability for a family. Yet, his plan “A” (much like the safe and strategic
routes so many other Americans chose) had been susceptible to the financial
fallout. Taken from underneath him. And then Gohres had his epiphany. It was
time to follow his dream. The dream he left behind, the dream that seemed too
risky way back when… this time Gohres would listen to his heart and live for
turned to the thing he loved the most for the longest, handcrafting guitars.
What was “right” or sensible didn’t matter anymore. Deep inside he yearned to
follow his excitement and dedication to the craft. It was now or never.
Gohres had an affinity for the guitar from an early age and he built them all
throughout High School. By 2008 he had accumulated a collection of 100 custom
guitars (all but maybe three had been made my Gohres).
guitars and music in general had remained a big part of his life even while
he ran the construction business, Gohres had a circle of professional
musicians that could support his new endeavor. Whether they were placing
orders for his guitars, or providing valuable feedback, the musicians and
guitar players surrounding Marc Gohres kick started his passion project and
provided his guitars with a credibility that cannot be doubted.
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Tuesday, July 20, 2021
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